Perceptual Map

We designed a perceptual map based on the leading chocolate bars currently in the market. Milkybar obviously holds the gap between nostalgic and youthful which indicates that their goal is heavily focused on keeping the bar looking nostalgic and youthful, at the other end of the axis is the singular Whittaker's bar which is more focused on a mature and artisan audience with its old-fashioned design with more premium ingredients that attract people looking for a more high-end chocolate.