Macro Trends
Macro Trends
Prominence
At first we wanted to create a chocolate bar that would represent transparency through the product itself, although we had a better idea of selling different flavour chocolate bars based on seasons and what people eat in those seasons.
- History
- Local ingredients
- Nostalgia
- Smaller Scale
- Brands story
Health Conscious
- Involvement in sports/activities e.g. Weet bix triathlon
- Signs or images of fruit and nuts on packaging.
Quality
- Transparency through honesty (showing the product through the packaging).
- Sustainability
At first we wanted to create a chocolate bar that would represent transparency through the product itself, although we had a better idea of selling different flavour chocolate bars based on seasons and what people eat in those seasons.
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