02/05/17
This week we were asked to answer a few questions about what we think were two big trends or macro trends that are underrated in the world of chocolate novelty bars.
Well-known chocolate companies such as Cadbury, Whittakers and Kit-Kat have all collaborated with other companies to produce new and existing flavours with their products. Cadbury has collaborated with Oreo multiple times to create Oreo flavours chocolate bars such as strawberry, mint and the original Oreo flavour. These may interest consumers to try these bars or blocks as they may enjoy both the companies products and want to see what the final product would taste like. Some research into the current NZ market for 'novelty bars'. What is out there among the Moro and Milky Bars? What has changed? In the chocolate bar market, there are two prominent appeals. Some brands have artisan ranges and others have more nostalgic ranges. With the move from more basic flavours of milk or dark chocolate to more artisan bars can be marketed as a cheap luxury item.There are two leading chocolate bar companies in New Zealand which hold most of the market Whittaker's and Cadbury. Cadbury appeals to a "child within" with more Kiwiana flavours where Whittaker's pitches itself as a "more sophisticated choice" with more artisan ranges.
Nestle was established back in 1867 by Henri Nestle, it began selling worldwide after 5 years and was later introduced to New Zealand in 1885. In the year 1905, chocolate was added to Nestle’s product range and began selling nationwide in New Zealand.
Nestle has a large amount of competitors when it comes to food and drink products, it is also one the top companies in the world in terms of sales in the food and drink market. Nestles competitors include companies such as Cadbury, Mars, and Danone, all these companies own their separate ranges which are also sold worldwide. Cadbury and Mars mainly focus on chocolate blocks and and bars while Danone caters to dairy target markets with their yoghurts, bottled water, baby food etc.
Danone wouldn’t hold up well against New Zealand companies such as Meadow fresh when it comes to yoghurt products as Meadow Fresh has a trusting relationship with its consumers as it has been sold in New Zealand for over 50 years. Danone is also much harder to find in supermarkets as they usually sell baby food and clinical nutrition.
Well-known chocolate companies such as Cadbury, Whittakers and Kit-Kat have all collaborated with other companies to produce new and existing flavours with their products. Cadbury has collaborated with Oreo multiple times to create Oreo flavours chocolate bars such as strawberry, mint and the original Oreo flavour. These may interest consumers to try these bars or blocks as they may enjoy both the companies products and want to see what the final product would taste like. Some research into the current NZ market for 'novelty bars'. What is out there among the Moro and Milky Bars? What has changed? In the chocolate bar market, there are two prominent appeals. Some brands have artisan ranges and others have more nostalgic ranges. With the move from more basic flavours of milk or dark chocolate to more artisan bars can be marketed as a cheap luxury item.There are two leading chocolate bar companies in New Zealand which hold most of the market Whittaker's and Cadbury. Cadbury appeals to a "child within" with more Kiwiana flavours where Whittaker's pitches itself as a "more sophisticated choice" with more artisan ranges.
Whittaker's overcame cadbury as New Zealand's most trusted brand after cadbury introduced palm oil into their products in 2009. Whittaker's increased their retail sales by 60 per cent in the 12 months after 'palm oil gate', and they now command 38 per cent of chocolate tablet sales.
The main competitors in the novelty bar range are:
Nestle
Cadbury
Whittaker’s
Kinder
Research into Nestlé and its competitors. Who are they? Why might they not be appealing to NZ consumers? Use the tools we explored in Project One.Nestle was established back in 1867 by Henri Nestle, it began selling worldwide after 5 years and was later introduced to New Zealand in 1885. In the year 1905, chocolate was added to Nestle’s product range and began selling nationwide in New Zealand.
Nestle has a large amount of competitors when it comes to food and drink products, it is also one the top companies in the world in terms of sales in the food and drink market. Nestles competitors include companies such as Cadbury, Mars, and Danone, all these companies own their separate ranges which are also sold worldwide. Cadbury and Mars mainly focus on chocolate blocks and and bars while Danone caters to dairy target markets with their yoghurts, bottled water, baby food etc.
Danone wouldn’t hold up well against New Zealand companies such as Meadow fresh when it comes to yoghurt products as Meadow Fresh has a trusting relationship with its consumers as it has been sold in New Zealand for over 50 years. Danone is also much harder to find in supermarkets as they usually sell baby food and clinical nutrition.
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